Louise is an award-winning strategic business leader with over 15 years of agency experience servicing large high-profile brands across Telco, Automotive, Travel and Leisure, FMCG, Entertainment, Technology, Charity and Healthcare. Louise spent the first half of her career learning the craft in big advertising networks, and the last four years managing and running MullenLowe Open in the UAE. Passionate about great work, and driven to exceed client expectations, she has worked with clients such as Sky, Three Mobile, Bentley Motors, GSK, Hewlett Packard and Etihad Airways to find the balance between art and science to maximize return on investment. Zealous about the industry and contributing to its future. Louise launched SheSays Abu Dhabi, to create the right conditions for women within the industry in the UAE to be more successful.