Simon Goodall Global CSO

Simon Goodall, Global CSO, MullenLowe Open

Simon’s passion is applying behavioural sciences and the psychology of decision making to creative innovation. He was an early pioneer of digital shopping marketing and helped to launch Saatchi & Saatchi X in Europe. Now he specialises in CRM and ecommerce,  helping global companies such as Etihad, Unilever, Diageo and Google create better customer experiences.