QUESTIONS ABOUT THE CLOUD? THEN ASK THE CLOUD
In cloud services, Google is in the unfamiliar territory of being a challenger brand. Business prospects don’t trust Google to be enterprise-ready as they are seen as a consumer brand, and are not known for their customer service.
How could we convert the ultimate B2C device, Google Home, into a B2B sales tool to create the world’s first cloud service that can literally sell itself?
Overcome the perceived risk of choosing Google Cloud by bringing the power of Google innovation to the enterprise and tapping into CTO’s passion for innovation.
By hacking Google Homes and using search data about the cloud, we pre-programmed the device to answer even the most obscure questions and created a limited edition Google Cloud-enabled Google Home.
To spread the word, we sent personalised to 3,500 CTO’s across the globe and invited them to ask away. The dumber the question, the better!
Designed to engage hard to reach CTOs and get them talking about their Cloud requirements, we achieved:
Google Cloud – “Ask the Cloud” has been awarded a 2018 Bronze Clio.
The Clio Awards are esteemed international awards for creative businesses. They recognise work that pushes the boundaries and establishes new precedent.
Google Cloud – “Ask the Cloud” has been awarded a 2019 Silver Effie
The Effie Awards are known by advertisers and agencies globally as the pre-eminent award in the industry, and recognize any and all forms of marketing that contribute to a brand’s success. Since 1968, winning an Effie has become a global symbol of achievement.